So many articles on home staging are about how it helps properties stand out from their competition by neutralizing and broadening the home’s appeal. And it’s all true however what does that really mean? Why is home staging so essential? For realtors and home owners who still view home staging as optional or something they should do only if the house was at a certain price point or in a certain type of condition before they brought in a stager, why should they spend their marketing $$’s or invest money into staging?
I recently read an article which discussed how business entrepreneurs should never compete on price – they should sell their clients on the most tangible thing of all: VALUE. As a Professional Stager, I believe this same equation holds true when homes are listed for sale.
So, what kind of VALUE does Professional Home Staging to a home?…
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