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So many articles on home staging are about how it helps properties stand out from their competition by neutralizing and broadening the home’s appeal. And it’s all true however what does that really mean? Why is home staging so essential? For realtors and home owners who still view home staging as optional or something they should do only if the house was at a certain price point or in a certain type of condition before they brought in a stager, why should they spend their marketing $$’s or invest money into staging?
I recently read an article which discussed how business entrepreneurs should never compete on price – they should sell their clients on the most tangible thing of all: VALUE. As a Professional Stager, I believe this same equation holds true when homes are listed for sale.
So, what kind of VALUE does Professional Home Staging to a home?…
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MyMove has created a fabulous infographic which details both the importance of Home Staging when selling your home as well as its many benefits. This is a great visual tool for Realtors and Home Stagers to use when discussing why it is so important to take control of a property’s condition and appearance when it comes time to sell a home.
Home Staging is a proven method of preparing and showcasing a home for sale so that it sells fast AND so that buyers justify its list price and full value. Consulting with a Staging Professional gives buyers a customized PLAN for their home which they can then implement themselves or get professional staging assistance with. As we often tell our clients – you can’t change your home’s location or the list price (pushing the list price too high – even if its staged – won’t get the home…
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